Sales Alignment Principles

Most founders will take any client who can fog a mirror and swipe a credit card. Then wonder why they're exhausted. Here's a concept worth stealing. The Red Velvet Rope Policy. The idea is simple. You decide in advance exactly who gets in. Not based on budget. Not based on industry. Based on fit. Values. Attitude. How they think about the work you do together. But here's where most people get it wrong. They treat it as a filter. Something you apply after a prospect shows up.