our prospect has already decided how they feel about you. That's not cynical. That's just how human brains work. Before you said a word. Before you sent the proposal. Before you explained your process. Before you demonstrated a single thing you're capable of. They decided the moment they saw your LinkedIn profile. Or read your email subject line. Or noticed how you were dressed on the Zoom call. Or heard the way you opened the conversation. Here's what makes this uncomfortabl