Most founders don’t have a sales problem. They have a decision problem. And they don’t see it. You’ve probably tried to fix it: • More leads • Better messaging • A CRM • A new process • Maybe even hired help And still… Deals stall Conversations drift Revenue stays inconsistent So you assume: “I just need to execute better.” But ... that’s not it. In the moments that matter most, you are: • Explaining instead of leading • Waiting instead of directing • Softening instea